Brand : Honda Navi
Company : Honda
Brand Analysis Count : # 566
Recently I came across i such construct - Honda Navi. Honda which has the tradition of upsetting the established marketplace parameters is going to practice it again. Earlier when every marketplace pundits wrote the epitaphs of Scooter segment inwards India, Honda revolutionized the Indian marketplace amongst Activa. Now the scooter sales increment is to a greater extent than than the motorbike sales increment inwards India. Now Honda is attempting some other experiment inwards the Indian market.
Honda introduced the Navi at the Auto Expo 2016 in addition to generated a lot of buzz amid the enthusiasts. The construct was launched inwards pick out cities inwards March 2016.
Company : Honda
Brand Analysis Count : # 566
Marketing enthusiasts similar me larn thrills when nosotros come upwards across brands which accept the route less travelled. We larn thrilled when marketers accept the unconventional routes to practice novel production in addition to client segments.
Recently I came across i such construct - Honda Navi. Honda which has the tradition of upsetting the established marketplace parameters is going to practice it again. Earlier when every marketplace pundits wrote the epitaphs of Scooter segment inwards India, Honda revolutionized the Indian marketplace amongst Activa. Now the scooter sales increment is to a greater extent than than the motorbike sales increment inwards India. Now Honda is attempting some other experiment inwards the Indian market.Honda introduced the Navi at the Auto Expo 2016 in addition to generated a lot of buzz amid the enthusiasts. The construct was launched inwards pick out cities inwards March 2016.
According to a written report inwards Bharat Today, Navi stands for New Additional Value for India ( link) . The production is essentially a crossover betwixt a bike in addition to a scooter. The fellowship has created a bike out of its best-selling Activa.
Targeted at the youngsters aged 18-25, Navi is a unique production which offers a lot of customization. The construct also is going to practice a novel segment of "gearless bikes" inwards the Indian market.
The construct is positioned equally a fun bike which offers practicality. The fellowship has also priced Navi at a rattling tempting cost dot unopen to Rs 40,000.
Having said that, this construct is also an experiment. Not every nipper would endure interested inwards buying a crossover bike ( read under-powered) in addition to Navi cannot supervene upon a powerful bike which is ofttimes the start alternative of youngsters.
However, this volition appeal to youngsters who desire a unique bike which is also customizable in addition to fun to drive. According to some other report, 25% of the electrical current sales are from women customers which in all probability indicates the emergence of some other segment of customers inwards the Indian marketplace - women bikers.
It is likewise early on to predict the success of an experiment similar Honda Navi but sure this construct has the capability to generate a lot of curiosity amid customers. I tin honestly nation that the construct is actually tempting.
Big applause for the marketers inwards Honda Motorcycles.
