Brand : V
Company : Bajaj Auto
Brand Analysis Count : # 564
Company : Bajaj Auto
Brand Analysis Count : # 564
Bajaj V is the company's latest foray into the commuter segment. For a long time, Bajaj Auto has been looking to larn a foothold inwards the commuter segment. The company's construct inwards the segment - Discover is non doing good as well as the competitors are making merry of the marketplace opportunity.
The construct even out of V is real interesting. This is 1 of the examples of client - means synergy working wonders. As the study suggests, Leo Burnett suggested the sentiment of using the INS Vikrant's decommissioning to exercise a novel product.
INS Vikrant is India's starting fourth dimension aircraft carrier as well as it has played a stellar role inwards the India- Islamic Republic of Pakistan war. The aircraft carrier was decommissioned inwards 1997 as well as the regime decided to dismantle the carrier this year. The means suggested that Bajaj usage the INS Vikrant to launch a novel bike.
The construct V was born inspired past times INS Vikrant. Bajaj Auto bought the metallic of INS Vikrant as well as used it inwards the cycle manufacturing. Thus V became a role of the even out of Vikrant.
Bajaj Auto went on an overdrive inwards connecting the Brand V amongst the Brand Vikrant. The motion tried to enthuse the customers to larn a slice of history amongst them when they purchase Bajaj V. The variant was named V15.
To emotionally stir the passion, the fellowship used content marketing real effectively. The construct launched a documentary titled - The Sons of Vikrant , highlighting the contribution of the heroes who manned the carrier.
Watch the video hither : Sons of Vikrant
The launch promotion too tried to exercise a feel of patriotism as well as too history into the brand. More than the historical association, the usage of INS Vikrant too helped exercise 2nd construct trust inwards the novel construct launch.
Watch the promotion hither : Bajaj V launch ad
Behind all these stories, the fellowship too convey audio production strategy. The novel construct is positioned equally a premium commuter bike. Priced at Rs 60000-70000, the fellowship aim to exercise a novel category for itself. The Bajaj V is a 150 cc cycle as well as is styled equally a Cafe Racer. The target client is 1 who looks for a fashionable cycle but cannot afford to purchase a Pulsar.
Since the entire construct is existence built on the legacy of Vikrant, the query is what happens afterwards the entire metallic of Vikrant is exhausted. The fellowship has launched the Bajaj V15 equally a express edition. So the V15 would live at that spot till the metals last, so at that spot volition live around other variant of V.
The construct Bajaj V already convey won lot of accolades for the marketing sentiment as well as volition live a illustration study for aspiring marketers on using opportunities to larn an edge.
