Brand : Khadi
Company : Khadi in addition to Village Industries ( KVIC)
Brand Analysis Count : # 563
Company : Khadi in addition to Village Industries ( KVIC)
Brand Analysis Count : # 563
Last twenty-four hr menses I visited a Khadi Outlet looking for roughly Khadi fabric to shell the scorching oestrus moving ridge sweeping across God's Own Country. The involvement inward Khadi was a consequence of a miserly search for an choice to the much expensive linen. The view had inspired this post service because I saw both chance in addition to disappointment.
Khadi ( every bit mentioned inward Wikipedia) is an iconic symbol of the independent struggle. The fabric became a displace when Mahatma Gandhi exhorted the acre to boycott British Cotton in addition to concealment the homemade Khadi.
Khadi i time to a greater extent than came into limelight when our Prime Minister urged the Indians to back upward Khadi. As per the reports, in that location was a surge inward the sale of Khadi afterwards the appeal past times our PM.
As a marketer, I saw a huge chance for Khadi because of the real nature of the product. As per the reports, the fabric has a unique belongings of beingness cool inward summertime in addition to warm inward winter. Further, the production is real rugged in addition to durable.
The disappointment was the lack of branding in addition to production evolution for this product. I visited the largest Khadi outlet inward Cochin in addition to the lack of production selection in addition to diversity was appalling. The colors in addition to selection were express which shows the lack of investment inward production development. This production had the choice to the expensive linen had it come upward out amongst amend production choice.
Regarding the branding front, Khadi was non a trademark or no i idea of protecting Khadi every bit a brand. It was a generic term for handwoven cotton fiber cloth. This changed inward 2014 when a High German theater Khadi Naturprodukte registered it every bit trademark inward European Union.
The Government of Republic of Republic of India had since challenged this in addition to asked Khadi in addition to Village Industries to register Khadi every bit a trademark.
In Republic of Republic of India too, in that location is no clear ownership for Khadi. You tin purchase dissimilar types of Khadi products from dissimilar vendors. This creates many problems inward damage of production lineament in addition to consistency.
What the Government needs to create is to conduct maintain ownership of the Khadi construct in addition to seek out to encourage to a greater extent than production evolution inward damage of color, clothe etc. KVIC. Khadi tin move positioned every bit an part brand. The firms tin move encouraged to prepare Khadi based products . At the construct level, KVIC should conduct maintain ownership of the construct in addition to promote Khadi's image. The unique selling suggestion of " Cool inward Summer in addition to Warm inward Winter " should move exploited.
Khadi is a heritage construct amongst nifty potential. Only if the ownership is clearly defined in addition to a concerted endeavor inward branding is done, the potential volition non move met.
