After around 3 years, Moods cause got come upwardly out amongst some other campaign. The novel drive themed " Play it Right" is too a sort of repositioning for the brand. In the concluding campaign, the construct adopted a naughty " Your Time, Your Place " positioning.
The novel drive themed around the human being who is playing it correct takes the focus dorsum to the man. In ane of the before drive - My Man, the drive lay the focus on the women which made the drive standout from the residuum of the crowd. The " Your time, your house " was a clutter-breaking drive amongst a behave upon of humor.
The novel drive - Play it Right is neither clutter- breaking nor humorous. The topic of a smart human being getting what he wants is a much used topic as well as Moods cause got non done anything unlike inward price of execution.
Watch the bring upwardly hither : Moods- Play it Right
The construct could cause got brought some sort of inventiveness into the ads rather than depending on the former topic amongst a careless execution.
According to Economic Times, the Indian organized safe marketplace is worth around Rs 700 crore . Mankind leads the marketplace amongst a part of 28 % . Moods is trailing inward the 4th house amongst 12% share.
