afaqs! today carried an interesting piece close Fastrack's novel OOH crusade titled " Sorry for What".The novel bold crusade features diverse models showing their shaven heads, unshaven armpits, guys wearing thongs as well as amongst nipples pierced . The crusade has the subject " Sorry for What ".
Over the end few years , the construct has been trying to projection itself every bit an iconoclastic brand. I intend the construct is trying niggling besides difficult inwards driving its message. While the attempts are creatively prissy as well as clutter breaking, the construct seems desperately trying to practice argument propelled picture belike inspired past times the likes of UCB.
Although in that place is zero incorrect inwards trying to live the Indian UCB, the construct should non live seen trying besides difficult to live rebellious. Its e'er uncool if y'all are making an effort to live Cool.
One grouse close this construct is that although the construct is for the younger crowd, the construct is pricing itself out of the market. No advertising tin justify an out-of-value pricing. Fastrack's recent helmet launch was priced besides high to justify the value.
Having said that , I similar the agency Fastrack trying to practice a differentiation using the construct image. It is experimenting as well as ane should hand credit for that.
