Libero : Beloved Every Moment

Brand : Libero
Company ; Svenska Cellulosa Aktiebolaget ( SCA)

Brand Analysis Count : # 551

Johnson & Johnson (J&J) at i time has a contest from a global thespian inward the Rs 4500 crore Indian babe aid market. SCA which is a  $10Bn Swedish companionship has launched its hit of babe products inward the Indian market. SCA is a global hygiene as well as wood products companionship which is Europe's minute largest diaper maker. 

SCA has launched its diaper as well as other babe products similar soaps, babe lotion , pulverization etc. The build is at i time running its drive inward my the world Kerala for its hit of products.

Libero is positioned equally a natural product which is peel friendly. The build is emphasising natural positioning past times comparison it to mother's touch. The build has the tagline " Love Every Moment" which is non something that the build projects. The build is currently putting its musculus behind the Natural positioning. 

Watch the advertizing hither  : Libero 

The Indian babe aid marketplace is huge past times its sheer size . Economic Times estimates that at that topographic point are 50mn babies inward the historic menses grouping 0-2 years as well as 304.8mn inward the historic menses grouping of 0-12. The marketplace for babe wearing clothing , footwear as well as babe cosmetics is estimated to endure only about $12 bn growing at a CAGR of 17%.

The diaper marketplace is only about 2500 crore as well as babe toiletries marketplace is only about Rs 2500 crore.  

J&J has a rigid foothold inward the babe toiletries market. 

SCA has launched a whole hit of products inward the Indian marketplace alongside a branded job solid strategy. All the products launched has the household unit of measurement build - Libero. The companionship is heavily promoting the build inward the visual media. But hither i lawsuit is that since the build is new, consumers would endure unsure close trusting it. It is surprising to meet why the build is non promoting its " Swedish Country of Origin" since it would accept helped inward establishing credibility inward this highly sensitive market.