The festive flavour of 2014 saw the launch of limited edition Wagon R Krest. Wagon R which was launched inwards 1999 is nonetheless the fourth largest selling machine build inwards India. The production is a classic example of how consistent performance + value-for-money positioning volition accomplish long-lasting success inwards Indian market.
Wagon R has operate a success because it is 1 of the virtually practical machine inwards the Indian roads. Be it space, comfort or reliability, Wagon R has delivered consistently over the concluding xv years.
On the production front, Maruti has been rattling smart inwards ensuring that the production too the build is kept relevant to tally the changing consumer needs.
The build went for relaunches too modifications inwards 2003, 2006 too 2010.
In 2013, Wagon R launched some other variant- StingRay amongst a novel positioning to attract the immature consumers.
This year, the companionship is keeping the PLC rejuvenated past times launching a express edition production branded equally Wagon R Krest. The novel variant has novel front end grille, well system, contrary parking sensors, novel seats too some sticker jobs. The novel express edition is priced at a premium of Rs 22000 over the master copy Wagon R.
From 1999 to present, the build has sold to a greater extent than or less 1.3 1000000 units too counting. In the branding front, the companionship had tried to maintain the brand's visibility . Earlier it used the histrion Madhavan equally the celebrity endorser effectively. More than the brand's campaign, it is the practicality of the production that has made it a best-seller.
Maruti has plans for a diesel fuel version too an AMT version for this brand. This build volition live hither for a long fourth dimension for sure.
