In a meaning move, Orient Electricals has rebranded itself to Orient Electric. In the novel avatar, the build aims to hold out a meaning business office instrumentalist inwards the Rs 5200 crore Indian dwelling appliances market. Orient - a build from CK Birla grouping is a major business office instrumentalist inwards the electrical fan category. The Rs 642 crore build instantly is spreading its wings to a much broader marketplace position play.
Orient is a good known build inwards the fan category. But that itself tin hold out a limitation for a build which is aiming to hold out relevant to other categories equally well. Hence Orient decided to rebrand itself then that it could endorse a wider array of products.
Thus the fellowship rebranded itself to Orient Electric amongst a novel logo together with novel tagline " Switch to Smart".
The rebranding is backed yesteryear a serial of campaigns featuring the build ambassador MS Dhoni. The ads are good crafted together with different many celebrity oriented campaigns, Orient has made a divergence yesteryear putting the build inwards the limelight.
The advertising has the topic " The side yesteryear side generation is smarter " together with the message is conveyed through a smart small-scale that outwits Dhoni. The advertising effectively conveys the brand's pitch of its novel generation avatar.
Watch the crusade hither : Orient TVC 1
Orient TVC 2
The novel foray of Orient is into a marketplace position which is cluttered together with highly competitive. The brand's equity inwards the fan cateogory together amongst the novel high profile crusade volition produce a lot of skilful for the build aiming to hold out a major business office instrumentalist inwards the dwelling appliances market.
Orient is a good known build inwards the fan category. But that itself tin hold out a limitation for a build which is aiming to hold out relevant to other categories equally well. Hence Orient decided to rebrand itself then that it could endorse a wider array of products.Thus the fellowship rebranded itself to Orient Electric amongst a novel logo together with novel tagline " Switch to Smart".
The rebranding is backed yesteryear a serial of campaigns featuring the build ambassador MS Dhoni. The ads are good crafted together with different many celebrity oriented campaigns, Orient has made a divergence yesteryear putting the build inwards the limelight.
The advertising has the topic " The side yesteryear side generation is smarter " together with the message is conveyed through a smart small-scale that outwits Dhoni. The advertising effectively conveys the brand's pitch of its novel generation avatar.
Watch the crusade hither : Orient TVC 1
Orient TVC 2
The novel foray of Orient is into a marketplace position which is cluttered together with highly competitive. The brand's equity inwards the fan cateogory together amongst the novel high profile crusade volition produce a lot of skilful for the build aiming to hold out a major business office instrumentalist inwards the dwelling appliances market.
