Brand : VWash
Company : Glenmark
Brand Analysis Count : # 541
After making the expression upwardly as well as under-arms of the Indian consumers fairer, marketers are moving to uncharted territory. Indian marketplace seat is witnessing the evolution of Intimate launder category inwards the Rs 1500 crore woman somebody hygiene market. This category came into populace domain alongside the build " Clean & Dry " from Midas Care.
Clean & Dry alongside its really explicit elbow grease raged lot of criticisms owing to the agency the build message was executed.
Watch the advertizement : Clean & Dry
The controversies helped the marketplace seat to uncovering this category but I postulate maintain a negative persuasion most the agency the build executed its communication message.
VWash is the competing build inwards this category from the pharmaceutical major Glenmark.Unlike Clean& Dry, the build has took the positoning inwards a much to a greater extent than subtle way.
Watch the advertizement hither : VWash ad
While Clean & Dry focused on the fairness which repulsed many persuasion ( also opinionated) leaders, VWash chose to accept the less controversial hygiene route. VWash is positioned equally a hygiene production as well as talks most mutual issues similar irritation as well as itchiness.
So VWash inwards my persuasion was able to accept the category out inwards the populace domain inwards a much to a greater extent than civilized fashion than the category innovator.The wellness pitch would also prompt the Indian consumers to purchase these products without whatever inhibition.
And interestingly the companionship was able to pose the production displayed inwards prominent places inwards the chemists store owing to the brand's human relationship alongside that channel.
Increasingly Indian marketplace seat is seeing lot of novel products as well as pitches which raises the query whether marketers are testing the " Line of Control " . Similar query marks were raised when Nivea launched the Under-arm fairness deo. But straightaway many brands including the likes of Dove has a variant for that purpose.
May live on this category of intimate launder products may transcend away a business office of the woman somebody hygiene marketplace seat inwards Republic of Republic of India too.
