Brand : Aquatouch
Company : Philips
Brand Analysis Count : # 542
Company : Philips
Brand Analysis Count : # 542
Philips has been of late pushing its electrical training products aggressively inward the Indian market. The fellowship has been seriously edifice its production portfolio inward the Indian marketplace amongst focus to a greater extent than on modest appliances, LED , well devices in addition to personal training products.
The large force came inward 2012-13 when the fellowship launched advertizing amongst the celebrity John Abraham for the Philips Men training range. Watch the advertizing here
The fellowship estimates that the men's training make would last merely about Rs 1500 crore in addition to the marketplace particularly the immature consumers are moving towards the to a greater extent than convenient electrical devices.
The fellowship cites several marketplace enquiry studies which present that youth views these shavers to last convenient in addition to consumers are worried close the cuts in addition to nicks which they larn past times using traditional shaving products.
Although Philips' electrical shavers are inward the marketplace for the final 10 years, the bigger marketing force has come upwards during this season.
The fellowship is directly pushing the moisture shavers branded Aquatouch primarily because Indian consumers are habituated using the shaving cream + H2O combination. The build is running equally serial of ads featuring the benefits of the Aquatouch.
The build is rightfully positioned itself equally the " Shaver for the Modern Man " in addition to the production straight attacks the traditional shaving razors. This is indeed a alert dot for Gillette.
What is interesting close the production is non the strategy of Philips but the quiet of the competition - Gillette .
The pioneer in addition to innovative powerhouse of the training marketplace is surprisingly soundless close electrical shavers in addition to trimmers.
Let me pen downwards my direct keep on the Philips' thrust on the electrical shavers.
My prediction is that in that location is a high possibility of electrical shavers in addition to trimmers becoming a large category. The combo products which enables men to reduce in addition to shave volition last a real profitable category in addition to volition dominate the higher terminate of the market. This is going to direct keep serious problems for Gillette brands similar Mach make in addition to the Fusion range.
The argue is the increasingly the consumers are directly experimenting amongst their facial hair. Especially the younger market. They direct keep directly all types of mustache in addition to beard in addition to the conventional shaving razors are non flexible plenty to cater their needs.
Now many dabble amongst a trimmer in addition to the proficient onetime razor. But before long fourth dimension volition come upwards when these convenient electrical shaver + trimmer volition capture the upper terminate of the market. This tin drive the expensive Mach in addition to Fusion build to last irrelevant to the Indian consumer. Looking at the economic science , electrical child is to a greater extent than economical than the expensive cartridges of Gillette .
Wondering why Gillette which practiced " Planned Obsolescence " to the gist past times cannibalizing the existing products amongst innovative novel ranges soundless on the direct laid upwards on past times Philips ? Are they practicing Marketing Myopia ??
