Brand : MRF ZVTS
Company : MRF Ltd
Brand Analysis Count : # 540
Tyres which are mostly ho-hum products belonging to a whopping Rs 45000 - 50,000 crore category has seen many interesting brands beingness built. Although tyres belong to a high-involvement category owing to the high damage of buy ( replacement category) but the buy is seldom enjoyed past times the consumer.
It is also interesting to run across how the construct communicated the positioning inwards their ads. The construct has maintained a consistent imagery inwards most of their campaigns. The construct used the imagery of a pocket-size kid enjoying the drive , auto floating inwards the air etc. These imagery has been consistent inwards the brand's communication as well as has effectively communicated the positioning clearly to the consumers
Company : MRF Ltd
Brand Analysis Count : # 540
Tyres which are mostly ho-hum products belonging to a whopping Rs 45000 - 50,000 crore category has seen many interesting brands beingness built. Although tyres belong to a high-involvement category owing to the high damage of buy ( replacement category) but the buy is seldom enjoyed past times the consumer. MRF is the marketplace leader inwards the Indian tyre marketplace alongside a portion of 27 %. ZVTS is the radial construct from MRF. What is interesting nigh ZVTS is the attention that the companionship has took inwards branding as well as positioning this brand.
ZVTS was launched inwards 2000 as well as was expected to drive the MRF's entry into the radial segment. The replacement marketplace for tyres are huge as well as MRF was expecting that ZVTS would construct its grade inwards this segment. What makes interesting nigh ZVTS is the consistency inwards the construct communication.
MRF ZVTS is positioned equally the " Most Comfortable Radial ". The positioning has been consistent inwards the entire fourteen yr history of the brand. In the initial years, the construct was endorsed past times Sachin Tendulkar.
It is also interesting to run across how the construct communicated the positioning inwards their ads. The construct has maintained a consistent imagery inwards most of their campaigns. The construct used the imagery of a pocket-size kid enjoying the drive , auto floating inwards the air etc. These imagery has been consistent inwards the brand's communication as well as has effectively communicated the positioning clearly to the consumers Watch the advertising hither : ZVTS ad
The imagery , inwards my opinion, is 1 of the best as well as really relevant 1 inwards communicating the brand's proffer of a comfortable radial. Hopefully the construct volition non alter is powerful imagery inwards future.
In the construct architecture , MRF has followed a policy of carefully creating sub-brands similar ZVTS, Wanderer, ZLO as well as developing USPs for each of these sub-brands. For example, Wanderer is for SUV as well as ZLO is for " high speeds". Along alongside this MRF has been careful nigh edifice as well as nurturing the raise construct also.
