In the cluttered Indian Deo Market, brands are keeping no options unused. Denver, has roped inwards Saif Ali khan to endorse piece Envy - unopen to other deo construct has roped inwards Irfan Khan equally the celebrity endorser. The 2100 crore Indian deo marketplace rank is cluttered amongst local brands upsetting the majors similar HUL in addition to gaining marketplace rank share.
The contest is getting to a greater extent than intense amongst brands similar Provogue, Park Avenue entering the deo marketplace rank amongst their ain variants. Recently ads were splashed across the media for Provogue Deo beingness endorsed past times Fardeen Khan.
Having said that, the positioning of all the deos has remained close the same- attracting girls. The exception was Fogg which became India's largest selling deo construct which was positioned differently . The Fogg's proffer of " No Gas " was liked past times the consumers in addition to Fogg dethroned Axe to buy the farm the marketplace rank leader. Envy, unopen to other deo brand, was quick to copy Fogg. While Fogg claimed to hand 800 sprays for a bottle of deo, Envy claimed to hand G sprays. The struggle notwithstanding goes on.
Now these brands are banking on the celebrities to practise unopen to infinite of itself. But equally commonsense speaks, celebrities themselves accept buy the farm commodities, in addition to thence what sort of value that they tin convey inwards ? However, these smaller construct volition arrive at immediate brand-recall through the celebrity endorsement which may convey inwards results inwards the short-term. In this era of " Quarterly Performance Focus " who is interested inwards long-term !
