Prestige inward recent years has made a transformation from a pressure level cooker build to a premium kitchen appliances company. The transformation was executed past times promotions as well as distribution. In the promotions front, the build roped inward the celebrity duet Aishwarya Roy as well as Abhishek Bachchan . The expensive branding produce was intended for establishing a premium ikon for the brand. Prestige is a build which is real rigid inward the south. With the famous duet celebrities, the build hopes to build itself pop inward the North every bit well. The 2013 produce too saw the coming dorsum of the master copy tagline of Prestige - ‘Jo biwi se kare pyaar, woh Prestige se kaise kare inkaar’.
Watch the produce hither : Prestige campaign
The pocket-size kitchen appliances marketplace is highly fragmented as well as this calls for the creation of a powerful brand. The selection of the celebrities were motivated past times the withdraw for creating a powerful build as well as too to convey inward a premiumness to the brand. The produce had half dozen commercials which introduces the novel products of Prestige thereby establishing Prestige every bit a kitchen appliances brand.
Along amongst the high profile build campaign, Prestige too started a chain of Prestige Smart Kitchen stores across the markets. The stores brought all the products of the build together therefore reinforcing the brand's positioning every bit a appliances company.
The companionship inward the branding perspective has made the correct moves but the pocket-size appliances marketplace is real tough nut to crevice amongst highly localized contest as well as too lot of depression cost warriors. Its nevertheless a long-term play.
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