Finally Estilo is dead. From a sub-brand ( Zen Estilo) to an independent construct as well as in conclusion to a dead brand, Estilo never had a expert run inwards the Indian marketplace primarily because it tried to measuring into the iconic house of its predecessor- Maruti Zen.
The fault was non with the production but amongst the messy construct experiments as well as the lack of giving proper positioning of Estilo. The primary mistake was made when Maruti decided to construct the novel machine which replaced Zen equally Zen Estilo. While the intention was to piece of occupation on the Zen construct alive, the principal number was that the novel production did non portion whatsoever commonalities amongst the outgoing Zen. That created unwanted vibrations inwards those who expected the same peppy personality of the master copy Zen.
To hold upward fair to Estilo, the machine was spacious as well as good. But Maruti never was able to laissez passer on a infinite for Estilo inwards its crowded production portfolio. It was to fill upward the gap betwixt Alto as well as Wagon- R but was non able to quite produce it effectively. Consumers viewed it equally a compromise primarily because of the perception. Maruti was besides non not bad of giving whatsoever course of report of promotional force to the construct neither was whatsoever idea on the positioning of Estilo.
So when in that location was an selection , consumers stopped looking at Estilo equally an option.
With the piece of occupation past times away of Estilo, the legacy of Zen has completely ended.
Related Post
