Brand : Nivea Men
Company : Beiersdorf
Brand Analysis : 535
Company : Beiersdorf
Brand Analysis : 535
Nivea is on a high these days. One of the world's largest skincare build has decided to upwards the ante inwards the highly cluttered Indian market. In the process, the society has rebranded too repositioned its offering for men.
Nivea had its presence inwards the men's preparation marketplace amongst the build 'Nivea for men' inwards 2007. The men's gain was promoted amongst the tagline " What men desire ". The build started its serious foray into men's category amongst an Advanced Whitening range.
This year, the build has gone for a makeover. Nivea had rebranded its men's gain amongst the novel build scream " Nivea Men". Along amongst the novel scream is the novel positioning. The Nivea Men is positioned on the user .The typical build user is profiled equally the 1 who tackles things on their own. The build has the novel tagline " It starts amongst yous ".
Besides the novel scream too the positioning, Nivea Men has roped inwards the Bollywood histrion Arjun Rampal equally the build ambassador. The build is on a high decibel motility featuring the build ambassador.
Watch the advertizement hither : Nivea Men deo , Nivea Men Skin care
I similar this motility for 2 reasons. First is that the build has resisted itself from taking the " Attraction " road taken my most men's preparation brand. Second is the check that the build established betwixt the build too its celebrity endorser. I experience that Arjun Rampal was used real smartly past times the build . There is a personal touching on too authenticity to the message delivered past times the celebrity.
Nivea has been able to select its message real smartly inwards the novel campaigns. This has been backed past times query done past times the build earlier venturing into the men's category. According to diverse newsreports, query revealed that
a. Men are non satisfied amongst the efficacy of the existing skincare products which are targeting women.
b. Men are also non interested inwards visiting products displayed inwards the women's isles inwards the stores.
c. While preparation is the destination upshot for women, men thought preparation equally a tool to larn what they desire inwards life.
d.84% of men purpose products borrowed from the women of their life.
e. Most of the men's preparation issues arise out of excessive oily peel too hyper-pigmentation.
Based on these insights, the build carefully crafted the brand's strategy. It adopted a narrative where the build talked to the men similar men do. This is evident from the means the celebrity endorser has conveyed the message through the ads .
Another skilful affair the build did was it clearly too rationally identified the brand's USPs. For example, inwards the skincare range, the build talked nearly darkspots, for deodorant the build talked nearly freshness etc.
Nivea has clearly got its communication correct this time. It has a convincing message too a correct build ambassador. Nivea is also the solely build inwards the men's category to create got a gain of products ranging from skincare to deos which also adds to a greater extent than punch to the brand's visibility inwards the retail outlets aswellas the scope.
Good going.
