Brand : Nexcare
Company : 3M
Brand Analysis : # 533
It is inwards this marketplace that 3M has launched its Nexcare brand. Nexcare has subtly launched itself inwards the Indian marketplace without much above-the-line promotions. What needs to hold out appreciated is the traction that Nexcare has got interms of the distribution reach. Nexcare is at nowadays really good promoted inwards close of the medical retail outlets.
Company : 3M
Brand Analysis : # 533
Indian wound-care marketplace is dominated yesteryear the build Band-Aid yesteryear Johnson & Johnson. This category is created together with owned yesteryear Band-aid together with Band-aid has a generic condition inwards this category. Brands similar Dettol had before tried to intermission into this category without much success.
It is inwards this marketplace that 3M has launched its Nexcare brand. Nexcare has subtly launched itself inwards the Indian marketplace without much above-the-line promotions. What needs to hold out appreciated is the traction that Nexcare has got interms of the distribution reach. Nexcare is at nowadays really good promoted inwards close of the medical retail outlets. So what makes Nexcare standout from the market-leader ? The master copy USP of Nexcare is the form-factor together with licensed branding. Nexcare has a unique form-factor inwards the shape of diamond. According to brand's micro-site, the shape provides for a 360 grade protection together with makes it to a greater extent than waterproof.The entire packaging of the build is highlighting the diamond shape to bring the unique form-factor.
Another differentiator is through the launch of bandages for kids using licensed brands similar Barbie, Ben10,Hot Wheels etc. 3M has positioned these bandages equally tattoo bandages which immediately appeal to kids. Infact my immature lady pestered me into buying a Barbie tattoo .
Being waterproof together with having a unique shape are non really sustainable build attributes. Any competitors tin re-create these attributes. However, Nexcare has effectively placed itself inwards the marketplace using this USP.Another wise displace from 3M is that the build has non restricted to wound-care but has extended its ambit to skincare. Under the skincare range, the build has launched skin-care pads inwards its portfolio.
