TVS Wego , launched inward 2011, was an earnest essay past times TVS to garner a fair portion of the Indian scooter marketplace pose which was dominated past times Honda's Activa. The build had a high profile launch amongst a drive pitching on 1 characteristic - Body Balance.
Two years downward the line, Wego although had a skillful firstly failed to build a meaning touching on on the scooter marketplace pose ( source). The customers were non that impressed past times the way the society had tried to bring its message through the launch campaign.
In 2013, TVS is running unopen to other drive amongst a novel topic - We Time. The novel thinking is in all likelihood the lawsuit of a novel way ( Dentsu India) treatment the account. In Republic of Republic of India nosotros run into the phenomenon of changes inward build positioning equally in addition to when the advertising way is changed.
However, the novel way had thankfully changed the positioning away from the body-balance topic upon which the production was pitched. The novel drive takes a holistic stance of the production features in addition to takes the pitch to a higher house the features into what they call- We Time. I mean value the build wants to bring that the scooter is in addition to therefore agile that the obstacles are easily evaded.
Watch the promotion hither : TVS Wego We Time
Body Balance is soundless the USP for the build however, the build has sidelined it inward the commercials. There is soundless no WoW component inward the production that volition claw customers to it. The novel promotion is watchable but dubiety soundless persists whether the build has made a rigid representative for itself against the leader - Honda Activa ?
TVS Wego : Body Balance
