Brand : Parodontax
Company : GSK Consumer Healthcare
Brand Analysis Count : # 521
The emergence of the niche products similar sensitive , gum-care shows the novel stage of the development of Indian toothpaste market. According to ET, Sensodyne which was launched 2 years dorsum is already a Rs 100 crore build inwards India. The niche segments are growing at a faster stride than the amount segment too marketers are rushing to cash inwards on this evolution.
Parodontax is a gum-care specialist. The build is targeting those who are already suffering from haemorrhage gums. According to paper reports, the incidents of gum-related issues is equally high equally 33% which itself is a huge marketplace waiting to last tapped.
The build is immediately promoting awareness close the gum-related issues too advising customers to require maintain haemorrhage gums seriously. The build is immediately running its measure global TVC inwards the Indian market.
Not to last left behind , the marketplace leader- Colgate has already launched its Pro-gum variant -Colgate Total Pro-gum wellness . The leader was quick to spot the threat of this GSK to its stronghold inwards the Indian market. Sensodyn has infact created a dent inwards the marketplace put of Colgate. Pepsodent also has Pepsodent Sensitive too Pepsodent -G for the sensitive too gum-care segment respectively. Bu the percentage of dissonance of Pepsodent is abysmally depression inwards these segments too I experience that Pepsodent has lost out inwards the race atleast for now.
Alries too Jack Trout had argued that line-extensions tend to last less effective when fighting specialist brands. Here the marketplace leaders are fighting the specialist brands using variants. It remains to last seen how effective these defence would last .
Company : GSK Consumer Healthcare
Brand Analysis Count : # 521
After the success of Sensodyne, GSK has launched about other specialist toothpaste inwards the Rs 6000 crore Indian toothpaste market. While Sensodyne was a specialist for sensitive teeth, the novel launch is inwards the gum-care category. GSK launched its global niche build Parodontax of late inwards the Indian market.
The emergence of the niche products similar sensitive , gum-care shows the novel stage of the development of Indian toothpaste market. According to ET, Sensodyne which was launched 2 years dorsum is already a Rs 100 crore build inwards India. The niche segments are growing at a faster stride than the amount segment too marketers are rushing to cash inwards on this evolution.Parodontax is a gum-care specialist. The build is targeting those who are already suffering from haemorrhage gums. According to paper reports, the incidents of gum-related issues is equally high equally 33% which itself is a huge marketplace waiting to last tapped.
The build is immediately promoting awareness close the gum-related issues too advising customers to require maintain haemorrhage gums seriously. The build is immediately running its measure global TVC inwards the Indian market.Not to last left behind , the marketplace leader- Colgate has already launched its Pro-gum variant -Colgate Total Pro-gum wellness . The leader was quick to spot the threat of this GSK to its stronghold inwards the Indian market. Sensodyn has infact created a dent inwards the marketplace put of Colgate. Pepsodent also has Pepsodent Sensitive too Pepsodent -G for the sensitive too gum-care segment respectively. Bu the percentage of dissonance of Pepsodent is abysmally depression inwards these segments too I experience that Pepsodent has lost out inwards the race atleast for now.
Alries too Jack Trout had argued that line-extensions tend to last less effective when fighting specialist brands. Here the marketplace leaders are fighting the specialist brands using variants. It remains to last seen how effective these defence would last .
