Need together with Importance of Marketing Research (MR)
A business faces many types of marketing problems. It faces problems near its product, price, house together with promotion. It also faces problems near product design, packaging, branding, marketing channels, advertising, etc. Some marketing problems are really serious. Therefore, inward the marketing, managers role marketing enquiry equally an of import tool to solve marketing problems.
The involve together with importance of marketing research are depicted below.
Marketing enquiry helps fellowship together with determination makers equally follows:
- Marketing enquiry (MR) provides valuable data.
- It studies together with provides information near consumer behavior.
- It helps to select suitable sales promotional techniques.
- It supplies market-related information.
- It helps a fellowship to evaluate its marketing performance.
- It also has miscellaneous needs together with importance.
1. Provides valuable data
Marketing enquiry provides valuable information to the determination makers. It provides information near demand, supply, consumer behavior, competition, etc. This information is used for decision making. This information improves the lineament of decisions. It makes the determination really successful.
2. Studies consumer behaviour
Marketing enquiry provides information near consumer behavior. It provides information near age, incomes, likes, dislikes, etc. of the consumers. It also finds out the opinions of the consumers near a company’s product. This information is used to construct production together with marketing policies.
3. Selects promotional techniques
Marketing enquiry helps the fellowship to select suitable sales advertisement techniques. It helps to select marketing techniques. It helps to select proper media for advertising. It helps to solve the problems of after-sales service. It also helps to ready the budget for advertising together with sales promotion.
4. Supplies marketing information
Marketing enquiry supplies information near the marketplace situation.
This market-related information is used to honour out:
- The acquaint together with futurity demand together with render position.
- The grade of contest together with steps taken to command it.
- Market opportunities.
- The drive of autumn inward sales level.
5. Evaluates marketing performance
Marketing enquiry helps the fellowship to evaluate its marketing surgical operation together with to accept steps to amend it.
Marketing enquiry is used to honour out the trial of price, package, construct name, etc. on sales. It is used to honour consumers’ reaction towards the company’s product. It is used to evaluate the inventory together with pricing policies. It is also used to evaluate the effectiveness of advertising, sales advertisement techniques, channels of distribution, etc.
6. Miscellaneous needs together with importance
Miscellaneous needs together with importance of marketing enquiry are equally follows:
- Marketing enquiry improves the efficiency of the marketing department. This creates goodwill together with proficient reputation.
- It helps the marketing director to accept the rational together with effective decisions.
- It helps to conduct suitable staff for doing research.
- It is used to construct increment together with expansions programs.
- It benefits all i.e. it benefits the company, distributor, advertising agency, consumer, authorities together with the entire society.
So, marketing enquiry is really helpful to everyone. But it is most useful to a manufacturer because it helps to answer the basic questions, i.e. what, where, when, who, whom together with how to sell?
