Distinguish Betwixt Mis In Addition To Marketing Query (Mr)

Distinguish Between MIS too Marketing Research (MR)

Following ikon depicts the 10 psyche points which are used to brand a comparing or distinction betwixt MIS too Marketing Research (MR).

Image credits © Prof. Mudit Katyani.

Difference betwixt MIS vs MR is based on the next 10 points:

1. Meaning of MIS too MR.
2. Their basic or psyche purpose.
3. Wide or narrow scope.
4. General or specific nature.
5. Number of reports provided.
6. Future or by orientation.
7. Frequency of information collection.
8. Number of problems to solve.
9. Continuous or non-continuous operational method.
10. Based on utilisation of computers or not.

Now let's distinguish MIS too Marketing Research (MR) on inwards a higher house points.

1. Meaning :
   1. MIS way to collect, analyze too provide relevant marketing information to the marketing managers. The marketing managers utilisation this information for taking effective marketing decisions. It is a permanent too continuous process.
   2. Marketing Research (MR) is a systematic procedure of collecting too analyzing information to solve a specific marketing problem.
2. Purpose :
   1. The psyche role of MIS is to provide relevant information to marketing managers too enable them to brand effective marketing decisions.
   2. However, the psyche role of Marketing Research (MR) is to solve a specific marketing problem.
3. Scope :
   1. The compass of MIS is wide. Marketing Research (MR) is ane of its component. It is non simply used to solve problems but too helps to forestall problems inwards the future.
   2. The compass of Marketing Research (MR) is narrow. It is ane modest business office of MIS. It solves a specific introduce marketing problem.
4. Nature :
   1. MIS is to a greater extent than nonspecific or full general inwards nature. It tin solve many types of marketing problems.
   2. Marketing Research (MR) is to a greater extent than specific or item inwards nature. At ane time, it tin simply solve a unmarried type of marketing problem.
5. Reports :
   1. MIS gives 4 types of reports namely, plan-reports, periodic-reports, triggered-reports too need reports.
   2. Marketing Research (MR) provides simply ane study called every bit ‘MR Report.’
6. Orientation :
   1. Orientation of MIS is to a greater extent than future-oriented when compared to MR.
   2. However, the orientation of Marketing Research (MR) is to a greater extent than by too introduce ane when compared to MIS. It concentrates to a greater extent than on before too latest information. It uses this information to solve a electrical flow marketing problem.
7. Problems :
   1. MIS deals amongst too attempts to solve many dissimilar marketing problems at ane time. For this, it collects, stores, analyze too provide relevant marketplace position information to the marketing managers.
   2. Marketing Research (MR) simply deals amongst a unmarried marketing occupation at ane time. It doesn't solve multiple marketing problems simultaneously.
8. Data :
   1. In MIS, the information is collected to a greater extent than frequently, normally close daily. This is a must for every company.
   2. In Marketing Research (MR), the information is non collected every bit often every bit MIS. It is collected on a required basis.
9. Operation :
   1. MIS is a permanent too continuous system. Here, the inflow of marketplace position information never stops. Data is constantly collected too stored for farther analysis. It is properly analyzed, studied too well-organized before supplying to the marketing managers. MIS has a starting but no ending point.
   2. Marketing Research (MR) is non a continuous system. Here, information is collected simply when a society faces a specific marketing problem. It has a starting too ending point.
10. Computers :
    1. MIS is heavily based on the utilisation of computers. Here, computing technologies are widely used to ease too facilitate information collection, its storage, analysis, retrieval too provide of relevant information to marketing managers of the company.
    2. Unlike MIS, Marketing Research (MR) hardly makes utilisation of computers. It uses computers simply for analyzing roughly information too is non exclusively based on computing technologies.