Tata Safari which is inwards a critical phase of its lifecycle has launched the much awaited Storme recently. The novel Storme is a completely updated Safari together with is expected to convey dorsum the much desired consumer involvement .
Tata Safari which is a true-blood Indian SUV failed to capitalize on its long innings together with a hard-core fan following. The construct although came upwardly amongst about wonderful construct campaigns nonetheless failed to address the character issues that nagged the construct from its before days. Safari did non accept whatsoever big mechanical issues but many customers opined that the construct failed to rising itself to the higher standards of character that the competitors were delivering. But soundless at that topographic point were lovers for the construct because Safari had a graphic symbol which was unique together with appealing to sure as shooting customers.
Despite the fact that Safari had a distinct construct character, the marketing minds of Tata Motors failed to address the character issues which was creating a negative perception amid the consumers. The laid-back approach of Tata Motors inwards addressing the nagging issues of Safari virtually pose Safari inwards to the sidelines .
Safari also failed to run into the changes happening to the SUV marketplace inwards India. The construct failed to run into the rising of to a greater extent than compact SUVs together with was less aggressive inwards addressing contest from Scorpio. The laid-back mental attitude of the construct owners has virtually made Safari a nominal actor inwards a category which it ane time pioneered.
Although the construct tried to come upwardly out amongst newer versions, most of the changes were cosmetic rather than a radical one.
The novel Safari Storme is reported to live a 100% novel vehicle rather than a modified Safari. The entire production has been changed for the better. One tin give notice exclusively hope that Storme volition alter the character perception that is haunting Tata Motors always since it ventured inwards to rider segment.
What is wretched most the novel Safari is the promotion. Tata Motors has decided to create away amongst the " Reclaim Your Life " positioning of Safari. Instead, the construct has the tagline " The Real SUV" which I intend has undone what always construct equity which the before campaigns has built.
The novel " Real SUV " motion does non give whatsoever ability to the brand.The hope should live believed past times the consumers. In the novel marketplace where all global SUV brands are present, Safari's claim to live the Real SUV is exclusively a joke. I don't empathise why together with how a construct tin give notice only discard a powerful floor similar " Reclaim your life " .
Watch the novel motion hither : Safari Storme
The novel tagline is big downer for the brand. The construct all of a precipitous switched to a functional positioning from a highly abstract positioning . This precipitous shift may confuse the brand's positioning inwards future.
Tata Motors should live appreciated for investing inwards Safari together with making it travel for the end xv years. The construct is instantly pinning its hope on Storme for delivering results. As a die-hard Safari admirer, I equally good hope the same.
Safari also failed to run into the changes happening to the SUV marketplace inwards India. The construct failed to run into the rising of to a greater extent than compact SUVs together with was less aggressive inwards addressing contest from Scorpio. The laid-back mental attitude of the construct owners has virtually made Safari a nominal actor inwards a category which it ane time pioneered.
Although the construct tried to come upwardly out amongst newer versions, most of the changes were cosmetic rather than a radical one.
The novel Safari Storme is reported to live a 100% novel vehicle rather than a modified Safari. The entire production has been changed for the better. One tin give notice exclusively hope that Storme volition alter the character perception that is haunting Tata Motors always since it ventured inwards to rider segment.
What is wretched most the novel Safari is the promotion. Tata Motors has decided to create away amongst the " Reclaim Your Life " positioning of Safari. Instead, the construct has the tagline " The Real SUV" which I intend has undone what always construct equity which the before campaigns has built.
The novel " Real SUV " motion does non give whatsoever ability to the brand.The hope should live believed past times the consumers. In the novel marketplace where all global SUV brands are present, Safari's claim to live the Real SUV is exclusively a joke. I don't empathise why together with how a construct tin give notice only discard a powerful floor similar " Reclaim your life " .
Watch the novel motion hither : Safari Storme
The novel tagline is big downer for the brand. The construct all of a precipitous switched to a functional positioning from a highly abstract positioning . This precipitous shift may confuse the brand's positioning inwards future.
Tata Motors should live appreciated for investing inwards Safari together with making it travel for the end xv years. The construct is instantly pinning its hope on Storme for delivering results. As a die-hard Safari admirer, I equally good hope the same.
