Brand : Totem
Company : Win Pens Pvt Ltd
Brand Analysis Count : # 518
Company : Win Pens Pvt Ltd
Brand Analysis Count : # 518
Totem is an interesting brand. You may non bring seen an advertizement of this pen but this pen is selling similar hot cakes inwards diverse markets across India. Totem ballpoint pens are manufactured past times Win Pens Pvt Ltd which is based inwards Culcutta.
What is in addition to then exceptional virtually Totem is that this elementary pen effectively met the demand of the customers. Forget the fancy expensive pens or the highly advertised ones because many does non serve the basic business office equally effective equally Totem. Many customers bring realized that products similar these perform much amend than the high profile ones.
Totem which is priced at Rs iii is straight off i of the fast selling brands inwards the category. There is potent demand for this develop with students in addition to equally good from business office segment. The argue beingness the utility. Many pens inwards the sub Rs 10 category bring serious character issues. Most of the pens smudge , are not ergonomic and oftentimes the ink gets messy . I bring seen many students (during their exams) carrying a slice of stuff to withdraw the smudge from their gel pens which messes upwards their answersheets. Many consumers tell that products similar Totem has to a greater extent than character than its expensive counterparts.
Brands similar Totem virtually created a novel segment of Rs iii pens. Consumers inquire for Rs iii pens in addition to many good known brands bring started selling their products inwards this segment. The success of these products tin hold upwards attributable to
a) Value For Money
b) Utility
c) Better Performance
The Rs iii category is straight off getting crowded with many brands entering the space. Totem has non invested inwards whatever develop edifice activities. Its playing the commodity game in addition to presently tin hold upwards outperformed past times to a greater extent than established players. The companionship volition hold upwards losing a big chance if its non able to capitalize on the electrical flow demand. Right straight off consumers are non quest for specific develop inwards this category in addition to its a affair of line organization for brands similar Totem. Brands similar Nataraj, Linc etc are capitalizing on their brand's awareness to develop their agency into this high book category in addition to for Totem, its losing an chance to develop a develop .
