Brand : Aer
Company : Godrej
Brand Analysis Count : # 517
Not to last left behind inwards the category which Godrej's JV had created, the fellowship was quick to launch its ain build Aer inwards the Indian market. Godrej Aer is similar a shot running its launch campaigns across the Indian market.
Company : Godrej
Brand Analysis Count : # 517
Godrej has entered the Rs 300 crore Air Care marketplace amongst the novel build Godrej Aer. Godrej was instrumental inwards developing the category of air-freshners inwards Indian marketplace through the JV Godrej - Sara Lee. Ambi-Pur was the build which had created this category inwards India. But inwards 2011, Sara Lee sold its personal assist sectionalisation to P&G together with the build Ambi-Pur has moved to P&G.
Not to last left behind inwards the category which Godrej's JV had created, the fellowship was quick to launch its ain build Aer inwards the Indian market. Godrej Aer is similar a shot running its launch campaigns across the Indian market. The build has started off amongst only about thoughtful branding strategies. To beingness with, Godrej has chosen a real powerful build hollo " Aer ".Aer which is the marketer's agency of using the generic give-and-take " Air" .
Ambi-pur is the virtually visible build inwards the air-freshner category inwards India. Air-Wick is only about other build which is focusing on the domicile category . There are too many local together with imported brands inwards this category.Odonil was ane of the pioneers inwards the room-freshner category but only about how this build is restricted to washrooms ( pun intended). This lifestyle production is expected to encounter amend increment inwards coming years. According to reports, this category is growing at the charge per unit of measurement of 20% each year.
Godrej inwards the launch drive is focusing on the motorcar -freshner segment of the category.
Aer has tried to tackle the marketplace using 2 differentiating attributes. First factor is the design. Aer has set lot of idea into the blueprint expression of the container. The blueprint is eye-catching together with real contemporary. Second differentiator ( inwards motorcar freshner) is the ON/OFF switch. The build is harping on this factor inwards the television receiver commercial .
Watch the advertizing hither : Aer
Godrej Aer's focus On/Off switch as the fundamental differentiator may non last sustainable since whatever challenger tin easily replicate the feature. Launching the build purely on this easily copy-able characteristic is a marketing fault on the constituent of Godrej. Its too surprising to encounter that Godrej is downplaying the wonderful blueprint chemical factor of the brand. The build is focusing on functionality + fragrance equally the principal focusing point. The build has the tagline " Aer it Out " together with has set its mission equally to alter the agency air smells together with spells. The build has priced the production a piddling inwards a higher house the Ambi-Pur but I experience that the blueprint volition encourage many consumers to switch to this production for a trial.
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