I ever loved Tata Safari. Despite the bad reviews, nagging production issues, this ready was ever an aspiration for me ( yet to endure fulfilled). The ready which was ane of the root SUVs inward Bharat had something inward it which attracted people similar me. And every bit reports validate, in that location are die-hard Safari fans who cling to their ready despite frequent visits to the workshop.
Sometimes nosotros await at certainly products as well as tell ' What a Potential Wasted'. Alas, looking at Safari, I am forced to intend nearly a wasted potential.
This ready was launched total 5 years earlier the launch of Scorpio as well as come across where these 2 brands are right away . Scorpio redefined the SUV marketplace but Safari is nonetheless on the sidelines.
And till right away the ready has non learned its lessons.
When was the final fourth dimension you lot saw a Tata Safari Advertisement as well as said WoW. When was the final fourth dimension the production was upgraded ?
It seems that Tata Motors all of a abrupt lost its marketing acumen. More worrying is that the companionship has lost involvement inward investing on this ageing brand. According to word reports, Tata Motors is planning to launch the much spruced upwards version of Tata Safari branded every bit Safari Storme subsequently this year. But going past times the fate of Aria, I don't hand much promise to the novel launch because all of a abrupt Tata Motors seems to lose involvement inward ready building.
Tata Safari lost ane of the most opportune moments inward its lifecycle. Indian consumers were shifting towards diesel fuel models, markets were indicating potential of smaller SUV as well as novel toll points were opening upwards inward the SUV market. But Safari was blind to all these. To my surprise, it did non fifty-fifty acknowledged the presence of novel competing brands similar Duster, Xylo, Evalia or fifty-fifty Scorpio. The ready was inward a perfect blindness.
There was no production improvement or campaigns for the ready inward these times except for or as well as thus deadening discount ads past times the dealers.
To my speak disappoinment, Tata Safari is right away an example of Myopic Marketing wasting a potential to ready an iconic brand.
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