Brand : ONN
Company : Lux Hosiery
Brand Analysis Count : #514
It is inward this context that the launch of ONN gains significance. Lux Hosiery has been a dominant thespian inward the innerwear marketplace with its Lux build of inners. Lux gained prominence inward the affordable segment with its celebrity endorsements together with the famous slogan " Ye ander ki baat hain ". Lux had the brands Lux Cozi together with GenX with endorsers similar Sunny Deol together with Neil Nithin Mukesh.
Here too at that spot is Shahrukh Khan together with the build ONN. The build owners failed to choose whatsoever meaningful message for this brand. For a depression priced inner-wear brand, creating build awareness is the cardinal to success. But for a premium brand, it needs to justify the premium together with a mere celebrity endorsement may non work. The draw becomes to a greater extent than of import when at that spot are international brands similar Jockey upping its dissonance together with almost of the readymade brands similar Vanheusen , Louis Philleppe etc choose their ain innerwears.
Company : Lux Hosiery
Brand Analysis Count : #514
ONN is the novel build of premium innerwears from the household of Lux Hosiery. The build is targeting its part inward the high increment premium men's innerwear segment. Indian innerwear marketplace is worth roughly Rs 13000-14000 crores. The marketplace is as divide with organized together with unorganized players. The men's inner-wear segment is worth roughly Rs 5800 crore. According to reports, the premium segment inward this marketplace is growing at a scorching measurement of roughly 40%.
It is inward this context that the launch of ONN gains significance. Lux Hosiery has been a dominant thespian inward the innerwear marketplace with its Lux build of inners. Lux gained prominence inward the affordable segment with its celebrity endorsements together with the famous slogan " Ye ander ki baat hain ". Lux had the brands Lux Cozi together with GenX with endorsers similar Sunny Deol together with Neil Nithin Mukesh. ONN has gained lot of eyeballs yesteryear roping inward Shahrukh Khan as its build ambassador. The build is running its campaigns across the media
Watch the TVC : ONN with Shahrukh
Just similar almost of the innerwear brands except Jockey, ONN too is next the celebrity centered build edifice route. The saddest purpose is that at that spot is cipher to a greater extent than to the branding strategy other than the celebrity.
Here too at that spot is Shahrukh Khan together with the build ONN. The build owners failed to choose whatsoever meaningful message for this brand. For a depression priced inner-wear brand, creating build awareness is the cardinal to success. But for a premium brand, it needs to justify the premium together with a mere celebrity endorsement may non work. The draw becomes to a greater extent than of import when at that spot are international brands similar Jockey upping its dissonance together with almost of the readymade brands similar Vanheusen , Louis Philleppe etc choose their ain innerwears. The character of the TVC is much below standards interms of subject together with execution.The advertizing doesn't adapt the premium segment but volition hold upward ideal for a depression priced segment. By choosing a hyperbole roughly the moving-picture present Don together with with a stereotyped characters has virtually downgraded the positioning to a lower aeroplane brand. The brand's site says that ONN wants to struggle Jockey but with this form of creatives, the dream volition hold upward a distant one.
ONN needs to focus to a greater extent than on creating a credible differentiator or atleast seat itself on the solid lay down of some of import attributes similar Fit, Design, Range, Comfort etc. Just having an expensive build ambassador volition non function good inward the segment it is in.
