Sparx, the shoe build from Relaxo has replaced the build ambassador Neil Nitin Mukesh amongst the Action Superstar Akshay Kumar.
Relaxo Footwear Ltd , the possessor of the build is on a scroll these days. The fellowship is seriously inward to celebrity driven branding together with has roped inward stars similar Salman Khan together with Katrina Kaif to endorse its brands Hawaii together with Flite respectively.
For the sports shoe build Sparx, the build chose to rope inward a novel build ambassador - Akshay Kumar. The build is running its impress crusade straight off featuring the novel celebrity.
As far every bit the brand's personality together with positioning is concerned, Akshhay fits the neb perfectly. Akshay is the almost atheletic Bollywood star together with is the ideal selection for a sports brand. How ever, the celebrity is highly stereotyped past times the advertizement campaigns together with his stunt-oriented advertizement campaigns convey lost the wow ingredient due to this stereotyping . Brands convey failed to exploit his personal characteristics together with is lured past times the obvious athleticism together with martial fine art stunts.
Sparx likewise is using the star inward the same manner. This also-ran topic does non produce whatsoever proficient to the build except for unopen to sum of attending together with a possible recall. Sparx could convey gained a lot if it tried to exploit Akshay Kumar's personal qualities similar confidence, self-made, hardworking nature etc rather than simply those flight kicks.
Akshay would definitely assistance the build hit to a greater extent than eyeballs nationally but the agency the advertizement campaigns are executed volition define the brand's set in comparison with competitors. With global brands similar Nike , Reebok etc convey lowered their cost points to encompass the majority market, Sparx should essay to build purpose of its celebrities much to a greater extent than powerfully rather than simply hit build awareness.
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