Brand : Stallio
Company : Mahindra 2 wheelers
Brand Analysis Count : #513
Stallio pose on an aggressive human face upwards inwards the marketplace seat amongst a cheeky drive pitting against all those macho wheel brands which advertised amongst to a greater extent than hyperbole than a Bollywood movie.
Watch the launch drive : Mahindra Stallio1
Mahindra Stallio 2
Stallio was positioned every bit a commuter wheel that combined agency as well as performance. At a toll closed to Rs 45000, the build promised plenty features as well as lineament as well as was aiming to compete amongst the segment leader Hero Honda Spendour.
Company : Mahindra 2 wheelers
Brand Analysis Count : #513
Question : What else create you lot desire for a perfect production launch when in that location is a reputed Corporate Brand, Aamir Khan as well as a decent drive ?
Ans : Influenza A virus subtype H5N1 skilful production !
Mahindra Stallio is a misfortunate even out of a perfect excogitation foiled past times a poorly built product. Mahindra Group was really song inwards its excogitation to run inwards into the Indian ii wheeler market. It surprised the manufacture past times acquiring the ailing Kinetic Motors' ii wheeler division. The fellowship followed it upwards amongst the successful launch of automatic scooters Duro as well as Rodeo. Then came the much anticipated entry into the wheel segment.
Rather than launching a macho, surgical physical care for wheel to print the technological prowess of the company, Mahindra chose to run inwards the much crowded as well as highly competitive commuter wheel segment. The outset production inwards the wheel segment was the 106 cc Mahindra Stallio.
Stallio had a dream launch. The PR squad of the fellowship had built inwards plenty suspense inwards the market. The entire automotive manufacture was looking for something similar to a Scorpio that volition milk shiver upwards the established brands similar Splendor as well as Pulsar. Then Stallio happened. The build similar a shot gained eyeballs through the endorsement of Aamir Khan. Aamir Khan's endorsement was a master copy marketing move. The histrion had huge equity inwards the marketplace seat as well as his endorsement of a ii wheeler was something no 1 anticipated.
Stallio pose on an aggressive human face upwards inwards the marketplace seat amongst a cheeky drive pitting against all those macho wheel brands which advertised amongst to a greater extent than hyperbole than a Bollywood movie.
Watch the launch drive : Mahindra Stallio1
Mahindra Stallio 2
Stallio was positioned every bit a commuter wheel that combined agency as well as performance. At a toll closed to Rs 45000, the build promised plenty features as well as lineament as well as was aiming to compete amongst the segment leader Hero Honda Spendour.
The build sold to a greater extent than than 5000 units inwards ii months time, as well as then the occupation started. The build had serious issues inwards the clutch as well as gear box. Noticing this issue, the fellowship stopped producing the production as well as the build was withdrawn from the market. For a marketer, it is a nightmare come upwards true. The consequence was non a production remember but a consummate withdrawal from the market.
It has been to a greater extent than than 8 months since the production withdrawal as well as the fellowship is however non able to relaunch the build inwards the market. It is highly intriguing of the fact that a fellowship similar Mahindra would field inwards a production lineament consequence of this scale.
As of now, Stallio is almost dead as well as it volition move hard for the fellowship to revive the build since it failed at the launch itself. Renewing the build as well as regaining the lost trust volition be Herculean task. Aamir Khan likewise lost his wheel endorsing credibility as well as if he comes 1 time to a greater extent than to endorse Stallio, I wonder how the consumers volition react. If Mahindra relaunches Stallio, it volition move slow for the competitors to kill the build past times refreshing the past times failure memories. How ever, Mahindra did a skilful undertaking inwards swiftly taking the build out of the marketplace seat thereby limiting the PR damage. Also the media has been benevolent virtually the failure amongst express coverage on the debacle.
