Marketing Funda : Indian Element Brands

Marketing Guru Kevin Lane Keller defines Ingredient Branding equally a exceptional instance of co-branding which involves creating build equity for materials ingredient or parts that are necessarily contained inward other branded products. Prof. John Quelch of Harvard defines ingredient branding equally putting the build of an ingredient out of the production to growth its appeal.

Ingredient branding concept started equally a co-branding where the build owners of ingredient in addition to production brands are different. In my opinion, the strategy has evolved where firms convey started branding their ain ingredients inward gild to practise differentiation. Intel in addition to Dupont are considered to endure pioneers inward this regard. Increasingly brands inward Republic of Republic of India also convey tried to railroad train ingredient brands to practise differentiation. Some of the below cited examples are loosely connected to the concept of ingredient branding inward the feel that the build owners may non convey registered equally a trademark.

Parent Brand Ingredient brand