Brand : Herbs & Berries
Company : Hindustan Lifecare Ltd
Brand Analysis Count : # 509
Herbs & Berries is an interesting build where HLL partners amongst a highly respected traditional ayurvedic companionship - Kottakkal Arya Vaidya Sala to prepare this brand. In this arrangement, the Arya Vaidya Sala develops the products which are marketed past times Hindustan Lifecare Ltd. HLL has potent distribution capabilities which volition live utilized for Herbs & Berries. The co-branding amongst AVS volition add together credibility to the drug.
Company : Hindustan Lifecare Ltd
Brand Analysis Count : # 509
Herbs & Berries is Hindustan Lifecare Ltd ( makers of Moods Condoms) foray into the Ayurvedic OTC marketplace inward India. Indian OTC marketplace is huge worth unopen to Rs 15,000 crore ( including both ayurvedic in addition to allopathic drugs). Ayurvedic OTC products are growing at unopen to 15-20% per annum. But the marketplace is highly competitive. Since the regulatory framework for herbal in addition to ayurvedic products are less stringent compared to modern medicine, in that location is a huge rush of local players into this segment. H5N1 view to the local ayurvedic drug shop volition awe you lot amongst the type in addition to number of OTC products displayed. Most of these products seldom live a fiscal year. The build was launched inward 2009 but began to build noise exclusively inward 2011.
Herbs & Berries is an interesting build where HLL partners amongst a highly respected traditional ayurvedic companionship - Kottakkal Arya Vaidya Sala to prepare this brand. In this arrangement, the Arya Vaidya Sala develops the products which are marketed past times Hindustan Lifecare Ltd. HLL has potent distribution capabilities which volition live utilized for Herbs & Berries. The co-branding amongst AVS volition add together credibility to the drug. But HLL is a reluctant marketer which is reflected inward the marketing of this build also.The visibility of the build is express in addition to hence is distribution. The build is currently promoting Hair Nourishing fossil oil in addition to Pain management balm.
Another interesting fact is that Herbs & Berries shares the build advert amongst some other Austrian company. I wonder why HLL did non aid to practise a google search earlier finalizing the name. The Austrian build is Herbs'N'Berries and this tin Pb to trademark issues if at all HLL determine to accept this build international.
What I similar nigh Herbs & Berries is the build advert ( although shared) . The advert is real modern in addition to to a greater extent than of a herbal build rather than ayurvedic build which volition assist attract immature consumers.But the build needs to stand upward out from the remainder amongst a proper build architecture. So far in that location is no build communication amongst reckon to the rear build which is a big marketing mistake. Hope that HLL volition seriously invest inward this brand.
