In 2010, I had written well-nigh a uncomplicated electronic mail device called Peek launched inward Republic of Republic of India past times Aircel. According to news reports, the companionship has stopped its hardware device too made a strategic modify from a hardware /device marketer to a service ( S/W) company. The Aircel website is also non given whatsoever information on this production too I assume that this production is dead inward Republic of Republic of India too.
This marks the halt of a production that aims to produce exclusively ane thing- electronic mail service. In my previous post on this device, I had mentioned that the peril of survival of this production is minimal because of the fact that many mobiles are straightaway offering the same service too to a greater extent than too it does non build feel to convey an electronic mail exclusively device. Only customers to which this production made feel was the trouble concern customers. There too, the build failed to build the cut. The companionship has switched over to providing cloud based services too has associated alongside Micromax inward India. So the companionship volition motion on but this uncomplicated device volition non endure available anymore.
The curt PLC of this device highlight the fast changing earth of technology scientific discipline which is disrupting many industries too production categories. The immense popularity of Android has infact accelerated the demise of this product.
There are many marketing theorists who fence well-nigh the virtue of specializing too concentrate on ane produce goodness too excel inward it. Peek was a build doing precisely that but it proved to endure myopic. Neither the build cared to empathise client ask nor was interested inward changing to adjust customer's novel demands.
RIP Peek ( 2008-2012)
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