Titan Raga has got a novel expression upwards inwards Katrina Kaif. In continuation amongst its celebrity endorsement centered build strategy, Titan signed the reigning Bollywood Diva Katrina Kaif every bit the build ambassador for its sub-brand Raaga. The build is currently running the drive featuring the build ambassador.
Watch the advertising hither : Katrina Titan Raaga
Watch the advertising hither : Katrina Titan Raaga
Titan Raaga which was born inwards 1992 was able to carve out a infinite for itself inwards the Indian sentry industry. The build is targeting the Sec A/B segment amongst a value proffer combining elegance together with quality.
Regarding the build communication, in that location is nil nifty virtually the novel advertisement. The advertising follows the touchstone subject together with except for a small-scale glimpse of the brand, celebrity rules the entire campaign. The ads featuring Katrina also sports a tagline " Stay New " .
The build has fallen into the celebrity trap where celebrity gains to a greater extent than importance than the brand. Remember that inwards most of the Titan ads featuring Aamir Khan , the build was carefully placed amongst equal importance every bit the celebrity.
Another interesting constituent I noticed inwards the novel advertising was the absence of whatever bring upwards of the sub-brand Raaga except for the half-a-second glimpse of the watch. Infact I mistook the drive for the parent brand. This is around other classic illustration where the way underplayed the build inwards favor of the celebrity. Further in that location is non much connect betwixt the sub-brand together with the subject of the ad. May move the build is trying to economize past times promoting the umbrella build Titan rather than Titan Raaga.
Even inwards the impress ads, in that location is no bring upwards virtually the sub-brand. This may move a business office of the strategy where the Above-The- Line campaigns volition move for the parent build Titan together with the Raaga volition move relegated to a sub-brand visible solely inwards the product. More clarity volition come upwards solely subsequently the rolling out of farther campaigns.
Does it build a big divergence ?
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