Brand : Stop Not
Company : Perfetti van Melle
Brand Analysis Count : # 505
Company : Perfetti van Melle
Brand Analysis Count : # 505
Perfetti Van Melle ( PVM) the leader inwards the Indian confectionery marketplace as well as a original marketer who built brands similar Alpenliebe, Centerfresh etc has ventured into Indian snacks market. In its biggest diversification, PVM launched its commencement build Stop Not inwards the Indian market.
Indian snacks marketplace has been a lucrative marketplace thank you lot to the impulsive swell Indian middleclass. Indian consumers has e'er pampered themselves with homemade snacks as well as marketers lured them to switched to packaged snacks. ET has pegged the Indian snack marketplace at Rs 12000 crore ( source) as well as Hindu Business line puts a figure of Rs 3000 crore for the packaged snack marketplace . The marketplace is highly competitive as well as has seen many brands burning out because of intense competition.
Stop Not is launched inwards ii formats - Stop Not FOFS - which is a filled snack as well as Stop Not GOLZ which is inwards the cast of rings.The production is made for Republic of Republic of India using rice as well as wheat flour as well as comes inwards Indian flavors similar Yummy Tomato, Khatti Meethi, Spicy South etc.
The principal differentiator for the build is its packaging as well as production attribute of "filled as well as non fried ". The packaging actually is clutter-breaking as well as gives lot of visibility to the brand.The packaging tin sack likewise repel many consumers. The build has tried to emulate the packaging strategy adopted past times Hippo build of snacks.
Naturally a production launch from a fellowship similar PVM evokes lot of involvement with the marketers. Marketing enthusiasts await forwards to unopen to clutter-breaking campaigns from a star marketer similar PVM.
Stop Not build is currently running its launch effort for its GOLZ variant.
Watch the advertizement hither : Stop Not Golz
The launch advertizement is cipher but a consummate letdown from PVM. Nothing is novel inwards the advertizement that volition exercise whatever meaningful affect for the brand. The concept of " sense of savour to conk for " has been raped many times past times many brands. Wonder why PVM chose to air such a commoditized persuasion as its launch campaign.
Stop Not has chosen the tagline " Whatever Happens " relating to addiction to taste. It is interesting to regime annotation that the build is trying to accept the before positioning - " No i tin sack eat only i " of Lays. Lays had discarded this seat as well as Stop Not is trying to capture that vacant space. But the creative was a large letdown inwards this regard .
The clutter-breaking packaging may receive lot of trials past times the consumers but the misfortunate fact is that the build effort has failed to exercise whatever excitement almost the brand. Let us hold off as well as come across " What ever that happens " to the brand.
