Moods, the Rs twoscore crore build from Hindustan Lifecare Ltd , is dorsum inwards media amongst a clutter breaking campaign. The crusade " Your Time, Your Place, Your Moods " has already existence good received amid the marketing community.
Moods' terminal crusade " My Man " had also received rave reviews from marketing analysts across the country. The solely uncertainty is whether the build hurriedly took the previous positioning platform without extracting maximum juice out of it. The novel crusade shows diverse characters similar a plumber, mountaineer, museum care-taker discovering testify that moods users were at that spot in those 'most unlikely ' places . The surprised expect of these characters plow over the punch to the novel tagline " Your Time, Your Place, Your Moods ".
Watch the advertizement hither : moods
The promotion crusade is an endeavour past times the build to select humour into its communication. Influenza A virus subtype H5N1 drastic alter inwards the brand's approach since almost of the before campaigns were sensual inwards nature. The ads are refreshing together with fun to spotter together with also gives lot of creative headroom for hereafter campaigns . According to reports, the build crusade is also aimed at the global markets which is a telephone commutation focus for this brand. Moods is exported to to a greater extent than than twoscore countries together with inwards to a greater extent than or less oculus due east nations, the build is a marketplace leader.
Condom brands are lazy marketers. The build campaigns are sporadic together with it seems that no build is specifically interested inwards becoming a category leader.Gone are the days when brands similar Kamasutra blazed the category amongst to a greater extent than or less bold advertising.
The electrical current crusade of Moods is aimed at improving the build retrieve . Although at that spot is a meaning alter inwards the brand's personality, it does non warrant farther analysis since the build is non aggressive inwards the promotion front. Positioning strategy lacks relevance if it is non backed past times consistent promotional activity. The changes inwards the positioning of Moods volition non aid inwards developing a lasting impression inwards the consumer's mind. How always the security marketers right away are to a greater extent than interested inwards promoting build retrieve rather than developing a powerful positioning. To live fair to the brand, the novel ads are clutter-breaking together with watchable. Without venturing into sensuality, the build is able to convey its message. The elderly yoke creates a definite iconic painting present to this novel idea. The novel tagline is also practiced together with packs lot of range for farther creative executions. Hope the build stays amongst this thought for to a greater extent than or less time.The novel crusade does its project of increasing the brand's visibility together with retrieve which volition live at that spot till the build decides to become dorsum into hibernation. Kudos to the creative squad behind the job.
Related Brand
Moods : My Man
