Brand : Mederma
Company : Win Medicare Ltd ( Licensed from Merz Pharma)
Brand Analysis Count : # 504
Indian skincare marketplace is pegged betwixt Rs 4000-5000 crore characterized yesteryear heavy contest too micro-segmentation. All the major global brands receive got entered this highly lucrative market. Another less visible but huge marketplace is the specialty skincare marketplace otherwise known every bit Dermatology market. According to Express Pharma, Indian dermatology marketplace is worth roughly $ 513 meg (roughly Rs 2500 crore) . This dermatology marketplace consists of prescription products too OTC products too most of this products are niche products.
Company : Win Medicare Ltd ( Licensed from Merz Pharma)
Brand Analysis Count : # 504
Mederma is a globally renowned laid upwards for scar treatment. The laid upwards from Deutschland based Merz Pharma is marketed inward Republic of Republic of India yesteryear Win Medicare Ltd nether licensing agreement. The laid upwards was launched inward Republic of Republic of India inward 2005.
Indian skincare marketplace is pegged betwixt Rs 4000-5000 crore characterized yesteryear heavy contest too micro-segmentation. All the major global brands receive got entered this highly lucrative market. Another less visible but huge marketplace is the specialty skincare marketplace otherwise known every bit Dermatology market. According to Express Pharma, Indian dermatology marketplace is worth roughly $ 513 meg (roughly Rs 2500 crore) . This dermatology marketplace consists of prescription products too OTC products too most of this products are niche products. Mederma is such a specialty production amongst expertise inward treating scars. An interesting fact well-nigh this production is that it is derived from an extract of Onion. The laid upwards currently upped its part of vocalisation inward the Indian marketplace amongst a serial of movement highlighting the production efficacy.
Watch the promotion hither : Mederma Kid
The promotion is uncomplicated too select the message inward a real effective manner. Most of the Indian consumers worried well-nigh scars but non aware well-nigh a possibility of scar management using creams. The brand's aim is to construct awareness well-nigh such an pick .
Mederma does non claim to take those scar marks permanently but helps laid upwards scar less noticeable. Mederma has the tagline " Leave Your Scar Behind ". The tagline is the same globally for this brand. The top dog positioning of the laid upwards is based on regaining confidence too self-esteem of people faced amongst this issue. Scars, acne, pimples etc tin laissez passer notice get a loss of confidence too social withdrawal inward many people. This number is growing since our locus of command has shifted exterior too people are getting to a greater extent than too to a greater extent than worried well-nigh their icon too social acceptance. Marketers are adding to it through campaigns highlighting the request for looking good, fair too beautiful. Mederma's pitch looks appropriate inward the Indian context.
