Tata Indicom is dead. The CDMA construct from Tata Teleservices is going to live on integrated ( migrated / replaced/exorcised) to Tata Docomo. According to diverse newsreports, the Indicom construct volition live on killed together with the entire mobile telephony together with related services volition live on brought nether the Tata Docomo brand.
By bringing the entire services nether a mutual brand, Tata Teleservices volition live on able to cut the marketing costs together with avoid construct confusion.
But a dead construct is a dead brand. For me every dead construct is a failed brand.
The novel deed besides marks the larger component division played past times NTT Docomo inward the mobile services JV amongst the Tata. The branding to Tata Docomo shows the prominence of DoCoMo construct which is the original construct together with Tata construct cite is beingness used equally an endorser brand.
Tata Indicom equally a construct was non able to exercise whatever rigid icon inward the consumer mindspace. The miserable character ads together with confused positioning pose the construct agency behind aggressive competitors similar Vodafone, Idea together with Airtel. But compared to Tata Indicom , DoCoMo is an aggressive construct together with the promotions are clutter-breaking. By bringing all services nether a unmarried construct specially inward a low-margin, highly competitive marketplace similar cellular services construct immense trouble organisation sense.
CDMA services besides did non quite clicked inward the Indian marketplace together with consumers were non convinced nearly the technological supremacy of CDMA over GSM. Now that Tata Teleservices got a foothold over the GSM services through the Docomo JV, the relevance of Tata Indicom's CDMA services has diminished considerably. I wouldn't live on surprised if the entire CDMA services volition live on pose inward the backburner past times Tata Teleservices.
RIP Tata Indicom ..
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