In a meaning move, Parachute - the flagship kokosnoot petroleum build from Marico has extended itself to skincare. Recently Parachute launched its novel build extension- Parachute Advansed Body Lotion. This is a major build extension from Parachute since its After Shower pilus cream launch.
According to paper reports, this category extension is to de-risk the brand's dependence on the pilus petroleum segment . The movement to launch torso lotion too marks a meaning shift inwards the brand's positioning in addition to its image. Parachute forthwith volition pick out to shed its unopen association alongside pilus petroleum segment in addition to movement to around other laid upwards of build attributes in addition to image.
Parachute is currently running its launch drive across diverse media.
Watch the Parachute promotion hither : Parachute Body Lotion
The promotion is very sensuous inwards nature trying to pick out the message of soft peel that tempts yous to impact it in 1 lawsuit again in addition to again. The build extension has used the tagline " Love Dobara ". The sentiment in addition to the topic of the drive is non new. The concept of a married adult man rediscovering his dear for his married adult woman has been used many a times inwards Indian advertising for diverse production categories. Parachute torso lotion's drive thence was non able to build whatever creative distinction inwards the launch campaign. The promotion too raised around eyebrows amid for sure consumers owing to the overdose of sensuality inwards this ad. The role of hedonistic advertising is becoming really pop inwards the personal attention category inwards recent times.
The build has retained its focus on kokosnoot based component inwards this product. The build is claiming to pick out 100% natural moisturizers promising a smoothen skin. More than the promise, Parachute Advansed Body Lotion is using its cost to lure the consumers to it. The build is priced really competitively at Rs 99 for 250 ml which makes it 1 of the around value-for-money torso lotion available inwards the market. I mean value the build has priced itself to success . Smart Pricing + Existing Brand equity will ensure that consumers volition elbow grease out this production for sure.
Body Lotion segment is witnessing lot of activeness these days alongside many brands vying for consumer attention. Consumers are too waking upwards to this production category in addition to the frequency of usage too has increased. Earlier, these products were predominantly used inwards wintertime season.
Marico has used Parachute Advansed ( sub-brand) to launch value added products to the build delineate of piece of occupation of Parachute. While parent build Parachute is existence used inwards the pure kokosnoot petroleum category, Marico has launched many variants nether the Parachute Advansed brand-line.
The launch of torso lotion has made Parachute build an umbrella build endorsing a hit of products inwards diverse production categories similar - Skin care, pilus oils, pilus attention , cooling petroleum etc. This too necessitates a shift inwards the overall build positioning of Parachute brand.
Marico may travel looking at making Parachute a personal attention build inwards future. The build should in addition to so come upwards out of its perception of a hair-care brand. It volition travel interesting to come across how Marico makes this transformation for Parachute. The build had before ran a drive " Gorgeous Hamesha " for Parachute. The tagline seems really apt for a transformation to a personal attention build for this brand.
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