Brand : Velocit
Company: Dr Reddy's
Brand Analysis Count : # 492
There has been a meaning growth inwards abode diagnostic kits due to the larger incidence of diseases similar diabetes, BP etc coupled amongst increasing awareness amid the populace nearly detection in addition to monitoring of such diseases. Doctors too began recommending such abode based diagnostic kits which farther resulted inwards the growth of the market. This category of products are called Point of Care ( POC) testing market. POC refers to whatever testing made exterior the traditional testing centers similar labs, hospitals etc.
Company: Dr Reddy's
Brand Analysis Count : # 492
Velocit is a unique brand. The production belongs to Rs G crore Indian diagnostic market. Velocit is a Pregnancy Diagnostic Kit launched past times Dr Reddy's inwards 1998. The build had grown the category in addition to has built a leadership seat inwards the market.
There has been a meaning growth inwards abode diagnostic kits due to the larger incidence of diseases similar diabetes, BP etc coupled amongst increasing awareness amid the populace nearly detection in addition to monitoring of such diseases. Doctors too began recommending such abode based diagnostic kits which farther resulted inwards the growth of the market. This category of products are called Point of Care ( POC) testing market. POC refers to whatever testing made exterior the traditional testing centers similar labs, hospitals etc. Home pregnancy kits gained popularity inwards Bharat owing to the convenience in addition to confidentiality it offered regarding testing pregnancy. Gone are the days when pregnancy was guessed amongst symptoms similar Vomiting. Doctors too began advising women to exam their doubts using such kits.
Home pregnancy kits similar Velocit uses the presence of a hormone called Human Chorionic Gonadotropin inwards the urine to confirm pregnancy.
Products similar Velocit marketed itself through recommendation from doctors during the launch phase. The ethical road to promotion was adopted since consumers was unsure nearly the efficacy in addition to accuracy of such products. The emergence of contest in addition to the growth of the category prompted these brands to promote itself aggressively through advertisements.
Velocit started its branding focusing on functional benefits. It was positioned every bit "3 Minute Wonder " referring to the speed amongst which the consumer volition teach the result. Now Velocit has moved to a higher positioning platform focusing on " First Joys of Motherhood ". The build says that the tidings or confirmation of pregnancy is the outset joy of maternity in addition to the crusade puts the build correct at that outset 2nd of joy.
Watch the advertising hither : Velocit
The build too runs a impress crusade along the same lines inwards major women's magazines. This emotional positioning volition piece of job good for the brand. The insight behind the " outset joy of maternity " should last appreciated since it strikes a chord amongst the consumers.
The increased set out of competitors has made promotions crucial inwards category similar that of Velocit. Most of the sales spill out through discussion of oral fissure /referrals. But that WOM should last reinforced in addition to complimented using ATL campaigns. Velocit has done this effectively.
