Brand : Quco
Company : Vini Cosmetics
Brand Analysis Count : # 497
Company : Vini Cosmetics
Brand Analysis Count : # 497
Have yous e'er persuasion of buying a perfume specifically for pilus ? Were yous e'er witting of how your pilus smells ? If not, as well as thence marketers are out at that topographic point to build yous witting most how your pilus smells. From armpits to hair, perfume/deo brands are indeed expanding their horizon !!
Quco is a pilus perfume build from Vini Cosmetics. Vini Cosmetics was founded past times Mr Darshan Patel who was the co-promoter of Paras Pharmaceuticals. In 2010 , Mr Darshan Patel sold his stake inward Paras to get on his ain venture. Quco hairspray is i of the many products the fellowship has launched inward recent times.
Quco is trying to practice a novel category of pilus perfume inward the Indian market. The pilus perfume products are virtually unheard of inward Indian marketplace position as well as the launch of Quco has created lot of buzz inward the marketplace position .
There are lot of ! as well as ? most the orbit of such a production category inward India. One of the most of import challenge that Quco confront is to constitute its usefulness inward the take away heed of consumers. The build is attempting to practice a novel category. The production is virtually unheard of inward the marketplace position as well as consumers are non fifty-fifty aware of the demand for a pilus perfume spray . So fifty-fifty earlier establishing the brand, Quco needs to railroad train the consumers most the demand for a overnice smelling hair. The build has launched its drive inward Television as well as is attempting to practice awareness most the demand inward its outset TVC.
Watch the advertising hither : Quco TVC
There are many factors that influence consumer adoption of novel products similar Hair Perfume . Some of the factors are Perceived usefulness, Perceived risks , attractiveness etc. The build has addressed the perceived run a endangerment past times claiming to hold out alcohol-free as well as rubber for hair.
The telephone commutation work is whether this production category has perceived usefulness inward the take away heed of the consumers. Many consumers are non aware most the " pilus odour " as well as fifty-fifty if they are witting , the consumers depend on shampoo to handgrip the problem. Another effect is whether the consumer feels compelled to purchase a specific production to solve this issue.
Quco volition hold out a niche build because of the nature of the product. It has to hold out seen how Indian consumers volition warm upwards to the persuasion of a perfume for hair. Just similar Rexona as well as Close Up taught Indian consumers most odor, Quco volition direct keep to railroad train as well as convince consumers most pilus smell.Will Indian consumer volition honor the demand rigid plenty to invest inward a novel production as well as piece of work it on a continuous basis. These are the questions which the marketplace position volition respond inward future.
