Brand : Benadryl
Company : Johnson & Johnson
Brand Analysis Count : # 498
When the build was inwards the plication of Parke Davis, it was a prescription product. In 1999, the build became an Over-The- Counter (OTC) brand. Benadryl was known every bit an anti-allergic coughing syrup. Benadryl is the build elevate for the molecule Diphenhydramine. The production was created past times George Rieveschl as well as was first prescribed inwards 1946. ( source)
Company : Johnson & Johnson
Brand Analysis Count : # 498
Benadryl is 1 of the most pop coughing syrup brands inwards India. Benadryl bring a high build retrieve amid Indian consumers as well as at 1 indicate inwards fourth dimension was the mo largest selling coughing syrup build inwards India. The build was originally owned past times Parke Davis which afterward got acquired past times Pfizer. Pfizer as well as so sold this build to Johnson & Johnson inwards 2008.
These ownership changes bring affected the build to a large extent. The build virtually had no increase inwards the past times few years. There is virtually no intelligence or dissonance nearly this build inwards the media.
When the build was inwards the plication of Parke Davis, it was a prescription product. In 1999, the build became an Over-The- Counter (OTC) brand. Benadryl was known every bit an anti-allergic coughing syrup. Benadryl is the build elevate for the molecule Diphenhydramine. The production was created past times George Rieveschl as well as was first prescribed inwards 1946. ( source) The build had a huge equity inwards the Indian market. Although most of the coughing syrups are prescription products, Indian consumers by as well as large bought these brands over the counter. Most of the sales hand through give-and-take of oral cavity recommendations. Indian consumers bring a feeling that consuming coughing syrups does non final result inwards whatever side-effects as well as thence they purchase it without consulting a doctor. This practise has prompted many coughing syrup brands to motion into the OTC segment. Having said that the largest selling coughing syrup build is Corex which is nonetheless sold every bit a prescription product.
The occupation started when Benadryl build came into Pfizer's production portfolio when Parke Davis was merged alongside Pfizer. Pfizer owned the marketplace leader Corex . The novel possessor had the dilemma of having 2 competing brands nether the portfolio. Although technically Benadryl is an OTC as well as Corex is a prescription product, inwards number these brands were cannibalizing each other. The confusion resulted inwards Pfizer selling this build to Johnson & Johnson inwards 2008.
Benadryl was positioned every bit an anti-allergic coughing syrup. The build talked nearly a triple-action formula which gave relief to iii issues- Cough, Cold as well as Sneezing. The build launched several communication highlighting these 1-2-3 action. These drive was based on the insight that Benadryl was narrowly positioned every bit a pure coughing syrup spell inwards reality coughing is the terminate final result of severe mutual depression temperature as well as sneezing. Benadryl offered relief to the other symptoms also.
Last 2 to iii years, the build is existence virtually soundless inwards the media. Globally Benadryl faced negative publicity for its retrieve of Benadryl ( for kids). This may endure 1 of the reasons for the build existence soundless inwards the media. The coughing syrup marketplace is heavily crowded alongside both prescription brands as well as OTC ones. There is a novel moving ridge of ayurvedic/herbal coughing syrups entering this market. This long quiet of Benadryl is going to wound is put inwards the marketplace really badly.
