Branches / Areas / Scope of Marketing Research
The compass of marketing research is real broad as well as comprehensive. It includes
1. Product Research
Product way the goods as well as services which are sold to the consumers. It includes consumer products as well as industrial products. Product interrogation studies the private product. It studies the making as well as marketing of the product. It studies the colour, size, shape, quality, packaging, construct yell as well as cost of the product. It too deals alongside production modification, production innovation, production life cycle, etc. The production is modified (changed) equally per the needs as well as wants of the consumers. Therefore, the production volition non neglect inwards the market.
2. Consumer Research
Consumer is the soul who purchases the goods as well as services. The consumer is the Rex inwards the market. Consumer interrogation studies consumer behaviour. It studies the consumers needs, wants, likes, dislikes, attitude, age, sex, income, location; buying motives, etc. This information is used to accept decisions close the product, its price, house as well as promotion.
3. Packaging Research
Packaging interrogation is a part of production research. It studies the packet of the product. It improves the character of the package. It makes the packet to a greater extent than attractive. It makes the packet to a greater extent than convenient for the consumers. It reduces the cost of packaging. It selects a suitable method for packaging. It too selects suitable packaging material.
4. Pricing Research
Pricing Research studies the pricing of the product. It selects a suitable method of pricing. It fixes the cost for the product. It compares the companies cost alongside the competitor's price. It too fixes the discount as well as committee which are given to middlemen. It studies the marketplace cost trends. It too studies the hereafter cost trends.
5. Advertising Research
Advertising interrogation studies the advertising of the product. It fixes the advertising objectives. It too fixes the advertising budget. It decides close the advertising message, layout, copy, slogan, headline, etc. It selects a suitable media for advertising. It too evaluates the effectiveness of advertising as well as other sales advertisement techniques.
6. Sales Research
Sales interrogation studies the selling activities of the company. It studies the sales outlets, sales territories, sales forecasting, sales trends, sales methods, effectiveness of the sales force, etc.
7. Distribution Research
Distribution interrogation studies the channels of distribution. It selects a suitable channel for the product. It fixes the channel objectives. It identifies the channel functions similar storage, grading, etc. It evaluates the competitor's channel.
8. Policy Research
Policy interrogation studies the company's policies. It evaluates the effectiveness of the marketing policies, sales policies, distribution policies, pricing policies, inventory policies, etc. Necessary changes, if any, are made inwards these policies.
9. International Marketing Research
International marketing interrogation studies the unusual market. It collects information close consumers from unusual countries. It collects information close the economical as well as political province of affairs of dissimilar countries. It too collects information close the unusual competitors. This information is real useful for the exporters.
10. Motivation Research
Motivation interrogation studies consumers' buying motives. It studies those factors that motivate consumers to purchase a product. It mainly finds out, Why the consumers purchase the product? It too finds out the causes of consumer demeanour inwards the market.
11. Market Research
Market interrogation studies the markets, marketplace competition, marketplace trends, etc. It too does sales forecasting. It estimates the demand for novel products. It fixes the sales territories as well as sales quotas.
12. Media Research
Media interrogation studies diverse advertising media. The dissimilar advertising media are telly (TV), radio, newspapers, magazines, the internet, etc. Media interrogation studies the merits as well as demerits of each media. It selects a suitable media for advertising. It does media planning. It too studies media cost. It helps inwards sales advertisement as well as to avoid wastage inwards advertising.
