Brand : Bar One
Company : Nestle India
Brand Analysis Count : # 484
Bar One is a attain which was languishing inwards the production portfolio of Nestle for roughly 2 decades. The attain of late got some attending from the owners as well as its futurity is existence rewritten. Bar One was launched inwards Republic of Republic of India inwards 1991 ( inwards some sources its given equally 1994). The attain when launched was positioned equally an unloosen energy /snack bar- some thing that you lot tin laissez passer the axe eat inwards betwixt times.
The major reasons ( inwards my opinion) for the brand's lackluster performance are Packaging as well as Positioning. The before packaging was slowly compared to the five Star's golden packaging. The packet for confectionery is important because this is a production that is bought impulsively as well as the packaging conveys a rigid cue for the purchase.
In 2010, the attain was relaunched amongst a novel packaging as well as price. The novel packaging is bold as well as lot of golden colouring splashed across it. After a long while, the attain had a reasonably attractive packaging. The relaunch also saw a novel positioning for the brand. The attain sadly messed upwardly on the positioning inwards the relaunch also. The attain came out amongst real poorly executed effort positioning Bar One equally a chocolate that volition attract girls !!!
Watch the promotion hither : Bar One
The attain instantly has the tagline " Kaafi Hai " pregnant " Its plenty ". I actually don't empathise the connectedness betwixt the attain as well as the tagline. One notion tin laissez passer the axe endure that Bar One is plenty to satisfy your hunger ? Anyways the promotion serial amongst the novel tagline may non endure plenty to elevator the brand's fortunes. But the rigid presence at the retail outlets coupled amongst the style of consumers to effort out dissimilar brands volition i time once again add together to a greater extent than sales for this brand.
Bar One desperately needs investment inwards serious attain building. The attain is capable of edifice a seat inwards the marketplace dominated past times Cadbury's brands. Bar One also has rigid recall amid the consumers backed past times improve sense of savor as well as reasonable pricing. It needs to a greater extent than focus on developing a meaningful positioning . five Star has already owned upwardly the " Taste" platform . The electrical flow effort of Bar One is below average as well as volition alone attain affair worse for the brand.
Company : Nestle India
Brand Analysis Count : # 484
Bar One is a attain which was languishing inwards the production portfolio of Nestle for roughly 2 decades. The attain of late got some attending from the owners as well as its futurity is existence rewritten. Bar One was launched inwards Republic of Republic of India inwards 1991 ( inwards some sources its given equally 1994). The attain when launched was positioned equally an unloosen energy /snack bar- some thing that you lot tin laissez passer the axe eat inwards betwixt times.Bar One initially was good promoted past times Nestle as well as thus much as well as thus that at i signal inwards time, Bar One had a marketplace percentage of roughly five %.But Nestle's attending shortly shifted to non-confectionery items as well as Bar One was pushed aside interms of strategy as well as investment. I nevertheless retrieve the sometime Bar One jingle
Nestle Bar One Ba Ba Bar One
For those inwards betwixt times ......
Later the attain had the tagline " Get More Out of Life " ( see the storyboard)
Nestle Bar One Ba Ba Bar One
For those inwards betwixt times ......
Later the attain had the tagline " Get More Out of Life " ( see the storyboard)
Bar One is a caramel based chocolate which has naugat as well as chocolate like to Cadbury's five Star. The attain was positioned equally a high unloosen energy funky chocolate which is essentially a small-scale snack. The attain was good ahead of its fourth dimension specially inwards the Indian marketplace amongst honor to positioning. Indian consumers were non familiar amongst the concept of chocolates equally a snack when Bar One was launched.
Second component subdivision is the weak positioning of Bar One. Infact Bar One did non had a powerful positioning compared to the rival . The focus on "energy bar" was besides early on for the Indian market. Later the society itself ditched the attain past times stopping attain promotion.
Bar One inwards terms of attain contest competed amongst Cadbury five Star. five Star had tremendous attain ability during the nineties as well as Bar One could non fit out amongst the competition. How always Nestle did non kill the attain but position it on the sidelines. The interesting business office is that the attain was available inwards the retail outlets fifty-fifty when the attain was soundless inwards the media.
The major reasons ( inwards my opinion) for the brand's lackluster performance are Packaging as well as Positioning. The before packaging was slowly compared to the five Star's golden packaging. The packet for confectionery is important because this is a production that is bought impulsively as well as the packaging conveys a rigid cue for the purchase. In 2010, the attain was relaunched amongst a novel packaging as well as price. The novel packaging is bold as well as lot of golden colouring splashed across it. After a long while, the attain had a reasonably attractive packaging. The relaunch also saw a novel positioning for the brand. The attain sadly messed upwardly on the positioning inwards the relaunch also. The attain came out amongst real poorly executed effort positioning Bar One equally a chocolate that volition attract girls !!!
Watch the promotion hither : Bar One
The attain instantly has the tagline " Kaafi Hai " pregnant " Its plenty ". I actually don't empathise the connectedness betwixt the attain as well as the tagline. One notion tin laissez passer the axe endure that Bar One is plenty to satisfy your hunger ? Anyways the promotion serial amongst the novel tagline may non endure plenty to elevator the brand's fortunes. But the rigid presence at the retail outlets coupled amongst the style of consumers to effort out dissimilar brands volition i time once again add together to a greater extent than sales for this brand.
Bar One desperately needs investment inwards serious attain building. The attain is capable of edifice a seat inwards the marketplace dominated past times Cadbury's brands. Bar One also has rigid recall amid the consumers backed past times improve sense of savor as well as reasonable pricing. It needs to a greater extent than focus on developing a meaningful positioning . five Star has already owned upwardly the " Taste" platform . The electrical flow effort of Bar One is below average as well as volition alone attain affair worse for the brand.
