Meaning of Departmental Store ↓
A departmental store is a large retail trading organization. It has several departments, which are classified together with organized accordingly. Departments are made equally per dissimilar types of goods to hold upward sold. For example, private departments are established for selling packed nutrient goods, groceries, garments, stationery, cutlery, cosmetics, medicines, computes, sports, furniture, etc., together with so that consumers tin buy all basic delineate of piece of job solid requirements nether ane roof. It provides them maximum shopping convenience together with therefore, too called equally 'Universal Providers' or 'One topographic point shopping'. The concept of a departmental store kickoff originated inward France.
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All departments are run nether the same ownership, administration together with control. Each subdivision is an independent unit of measurement equally far equally a sale of whatever specific production together with its varieties are concerned. The principal aim of every departmental store is to provide together with fulfill all requirements of their customers at ane house along alongside comforts together with facilities which a pocket-size scale retailer cannot provide. Here all goods which are available nether ane roof are sold on a cash basis.
Characteristics / Features of Departmental Store ↓
Following are the principal features or characteristics of a Departmental Store :-
1. Departmental Store is located inward the centre of a city
The departmental store is ordinarily located inward the cardinal expanse of a large city. Location together with premises are the ii about of import aspects for it. The departmental store is by together with large situated at that house where a maximum release of people comes for shopping.
2. Departmental Store offers a broad diverseness of goods
A departmental store non entirely offers a broad diverseness of goods together with simply too provides a huge make of designs, colours together with styles that adjust private demands of consumers.
3. Departmental Store agency shopping nether ane roof
The principal consider behind a departmental store is to furnish all basic requirements nether ane roof. It acts equally a supplier of a large diverseness of lineament goods together with services. Thus, departmental store provides maximum shopping convenience to its customers.
4. Departmental Store offers lineament goods together with services
The motto of every departmental store is to provide high lineament goods together with homecoming professional person services to their customers. It ever keeps a huge stock of fresh goods which highlight latest fashions together with trends followed past times dissimilar manufacturers.
5. Departmental Store has a unmarried management
Various sections of the departmental store function independently. However, they all are nether direct command of a unmarried management. Buying, supervision, accounting, advertising together with external communications are handled direct past times the cardinal administration of a departmental store.
6. Departmental Store ever attracts customers
Departmental stores convey attractive interior ornament together with window display. They pass heavily on sales promotion. This is done through the advertising, discounts, exceptional seasonal offers, gift schemes, festival offer, etc.
7. Departmental Store fulfil needs of about families
Departmental store mainly satisfies needs of the rich together with higher middle course of report grouping of the society. More attending is given to quality, choice, convenience together with service rendered to the customer.
8. Departmental Store renders goodness client service
Departmental stores offering efficient client services such equally inspection of goods, actual demonstration of goods, convenient packages, provision for refreshment, reading rooms, dwelling delineate of piece of job solid delivery, parking facility, etc.
9. Departmental Store operates past times appointing experts
The departmental store conducts its delineate of piece of job concern on a really large scale together with generates goodness net turn a profit revenues. It tin easily afford to appoint experts for purchasing, advertising, recruitment, supervision, etc., together with keeps operating smoothly.
10. Departmental Store sells goods entirely on cash basis
A departmental store sells goods entirely on a cash basis. Generally, credit facilities are non offered to customers to avoid the conduct a opportunity of bad debts.
11. Departmental Store has a high operational cost
Departmental stores convey to incur high expenses past times way of rent, advertising, provisions of conveniences together with facilities to its customers. Thus, costs of functioning are high.
12. Departmental Store diffuses the conduct a opportunity of loss
The losses made past times ane subdivision of a departmental store tin hold upward compensated past times profits earned past times other departments.
Thus, the conduct a opportunity of loss is diffused together with hence reduced.
